Pebb Capital Launches New Vertical, Announces New Principal Of New Division

Mar 10, 2020 No Comments by

Pebb Capital – a national, multi-strategy real estate and private equity investment firm – announced that seasoned real estate development executive J.P. Rosenbaum has joined as a principal of the company’s newly-established division, Pebb Capital Development Consulting (PCDC).

The in-house business vertical will provide development and construction consulting services to third-party investors, owners and lenders, as well as to several of Pebb Capital’s current projects.

PCDC will capitalize on its deep expertise and resources in all phases of development, which will be heightened by Rosenbaum’s experience. The company’s formation of this vertical is in response to ongoing increasing demand from developers, landowners and family offices with minimal experience or limited time to execute the complexities within the real estate development arena.

Some of PCDC’s current clients and projects include representing the Gamla Cedron Group in the development of Flagler Oasis, a ground-up, 100-unit, multifamily project located in Miami. PCDC also recently oversaw the development of The Hampton Inn at The Continental on Miami Beach, which was delivered in January, and will spearhead the company’s Opportunity Zone project in Providence, Rhode Island, and South Florida.


“As investors continue to allocate funds toward commercial real estate holdings, PCDC will be play a pivotal role in navigating development opportunities that can potentially maximize property investment. The addition of J.P. adds a layer of deep knowledge that will be instrumental in this process,” said Todd Rosenberg, co-founder and managing principal of Pebb Capital. “Offering our clients, a superior level of sophistication and experience with this internal construction operation will ultimately better serve the market’s demand and Pebb Capital’s assets under development.”

With this newly formed arm of the company, PCDC will offer project and construction management in all asset classes, including strategic direction from the conceptual stages through final delivery. Core services within PCDC streamline each step of preconstruction, construction and post construction, such as: underwriting, acquisition analysis, project management, construction and bid; permitting; engineering and inspection; quality control; A/E selection; estimating; scheduling; constructability reviews; contractor services; value engineering; due diligence studies; commissioning; asset management; leasing; and selling.


“Joining the Pebb Capital team presents the opportunity for me to focus on driving value for our clients through a unique and hands-on approach to development and construction” said Rosenbaum. “With our built-in infrastructure, PCDC is able to smoothly-handle projects from the inception stages to the finished product, skillfully guiding our clients toward their business goal.”

Rosenbaum has 15 years of experience managing development and construction for a wide spectrum of asset classes, from ground-up multifamily product to office and retail. He relocated to South Florida in 2014 to open and operate Greystone Development’s new office, a division of Greystone & Co, where he was vice president of development. There, he managed a portfolio of ground-up developments valued at more than $150 million, totaling almost 1 million square feet. Notable projects include The Mile at Coral Gables, 2500 Biscayne, The Aura and 26 Edgewater. Rosenbaum received a master’s degree in construction management from New York University and a bachelor’s degree in communications from the University of Michigan.




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