Miami Beach’s Lincoln Road To Get Amazon Store For Top-Rated Products

Jun 11, 2020 No Comments by

E-commerce giant Amazon will open its first South Florida 4-star store on Miami Beach’s internationally famous Lincoln Road as part of a plan to open 10 U.S. stores this year stocked with top-rated products.

Amazon’s 4-star stores offer four-star or higher-rated products including technology, toys, games and home goods. The announcement comes when most of Amazon’s brick-and-mortar stores are temporarily closed due to COVID-19 restrictions.

The Lincoln Road store is one of six new retailers coming to the tourist-centric open-air mall, which expects to fare better than enclosed malls during the coronavirus pandemic.

Many consumers are opting for open-air retail and dining options as a way to follow social-distancing recommendations as businesses reopen.

Amazon’s 4-star store is planned at a 5,000-square-foot space at 700 Lincoln west of Euclid Avenue, taking over the space vacated by Nexxt Cafe last December.

Experiential retail is one of the latest trends to emerge as a reaction to e-commerce growth. It allows customers to test goods or dine in a place that’s more than just an eatery.

Amazon, founded and headed by Jeff Bezos, started its 4-star store concept two years ago and has opened several, including in New York’s Manhattan, according to Amazon’s website.

The e-commerce giant also plans Florida locations at The Gardens in Palm Beach Gardens and The Mall at Millenia in Orlando.

 

Source:  GlobeSt.

 

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Industry News, Miami-Dade County Retail, NA, Retail
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