So Just How Much Does It Cost To Advertise Your CRE Business On Google?

Advertising on Google to gain visibility for commercial real estate keywords can be a very quick and effective way to generate leads for your property.
Google is still the most dominant platform for marketers, accounting for more than 31% of the global digital advertising market (far ahead of second-place Facebook at 9.6%) with a total of $52 billion from ad revenues last year.
Google’s Adwords advertising platform is not going anywhere anytime soon and keyword advertising will continue to be a critical revenue stream for the company.
So just how much does it cost to advertise on Google?
We decided to analyze and compile the most expensive commercial real estate keywords for 2016 ranked by the highest cost per click (CPC) estimate.
1. Office Keywords

Below is a compiled list of the 20 most expensive office-related keywords ranked by highest cost per click. Results are based on Google Adwords data from SEMRush and close duplicates have been removed.

#1	greenwich office space	$40.85
#2	nyc office space for rent	$34.46
#3	office space chicago	$27.57
#4	charlotte office space for rent	$27.43
#5	office space miami	$26.47
#6	office space for sale los angeles	$25.77
#7	dc office space	$25.37
#8	manhattan office space rental	$25.03
#9	office space frederick md	$24.76
#10	boston office space for lease	$24.47
#11	san francisco office space	$24.08
#12	office space evanston	$23.32
#13	office space for lease denver	$22.44
#14	portland oregon office space	$22.42
#15	office space glendale ca	$21.60
#16	office space bellevue wa	$21.17
#17	orange county office space	$20.87
#18	office space northampton	$20.42
#19	omaha office space	$20.27
#20	hoboken office space	$20.07

2. Retail Keywords

Below is a list of the 20 most expensive retail-related keywords ranked by highest cost per click. Results are based on Google Adwords data from SEMRush and close duplicates have been removed.

#1	retail space in manhattan	$11.82
#2	retail space for lease san francisco	$9.69
#3	commercial retail space for rent nyc	$9.32
#4	seattle retail space	$8.43
#5	boston retail space	$8.24
#6	hoboken retail space	$7.83
#7	retail space for lease in chicago	$7.74
#8	denver retail space	$6.57
#9	retail space for rent in miami	$6.12
#10	retail space for lease houston	$5.50
#11	retail space for lease dc	$4.83
#12	las vegas retail space	$4.80
#13	dallas retail space	$3.93
#14	retail space for lease orange county	$3.61
#15	charlotte retail space	$3.53
#16	retail space san diego	$3.30
#17	retail space for lease raleigh nc	$3.24
#18	los angeles retail space	$3.12
#19	retail space for lease in cambridge ma	$3.02
#20	atlanta retail space	$2.90

3. Generic CRE Keywords

Below is a list of the 20 most expensive generic commercial real estate keywords ranked by highest cost per click. Results are based on Google Adwords data from SEMRush and close duplicates have been removed.

#1	commercial real estate basics	$71.16
#2	conor commercial real estate	$59.04
#3	summit commercial real estate	$55.37
#4	commercial real estate newsletter	$32.60
#5	commercial real estate contact management software	$30.53
#6	commercial real estate market data	$30.49
#7	commercial real estate coach	$30.45
#8	best crm for commercial real estate	$30.40
#9	commercial real estate management software	$29.93
#10	commercial real estate loan rates calculator	$26.79
#11	commercial real estate accounting	$24.64
#12	commercial real estate marketing software	$23.72
#13	commercial real estate fund	$23.43
#14	air commercial real estate association	$23.43
#15	commercial real estate office space for lease	$20.83
#16	lee & associates commercial real estate	$19.26
#17	commercial real estate loan	$18.57
#18	commercial real estate refinancing	$18.53
#19	commercial real estate loan brokers	$17.89
#20	commercial real estate insurance rates	$17.52

Conclusion
Although running an advertising campaign on Adwords can be an effective way to turn up your lead generation, you will need to have a healthy ad budget if you want to target any of the above keywords. Typically the higher the cost per click for a keyword, means the greater the competition.
This also means your SEO efforts for expensive keywords like above will be much more of a challenge and is indicative of competitive landscape for gaining organic visibility in search engine results.
However, it is important to think about this in terms of both costs and value.
The economics of advertising for competitive keywords could make a lot of sense as a marketing investment if the value of your leads significantly outweighs the costs.
 
Source:  SharpLaunch