GreenWise Market Signs Lease At The Main Las Olas for First Store In Downtown Fort Lauderdale

Nov 19, 2018 No Comments by

Joint venture partners Fort Lauderdale-based Stiles and San Francisco-based Shorenstein Properties LLC announced today that Publix Super Markets has signed a lease for a GreenWise Market at The Main Las Olas. The mixed-use project (pictured – click on the image to enlarge) currently under construction is composed of a 25-story office tower, 341-unit residential tower and ground floor retail spanning a full city block between 201 East Las Olas and SE 3rd Avenue in downtown Fort Lauderdale. The project is set for completion in Fall 2020.

GreenWise Market is a specialty, natural and organic store featuring a variety of house-prepared meals, grab-and-go items and unique products. Located on the ground floor of the residential tower, the 28,000-square-foot market will feature a large prepared foods section as well as a beer and wine bar and sushi bar, specialty meats and cheese section, and a full wine department. This will be the grocery giant’s first GreenWise Market to open in Fort Lauderdale and the only grocery store located on Las Olas Boulevard.


“We are excited to welcome GreenWise to The Main Las Olas, a distinguished mixed-use project that will offer Publix an exceptional location in the heart of downtown,” said Stiles Chief Executive Officer Ken Stiles. “Publix is a long-time partner and we are proud to further strengthen our relationship while bringing the ultimate dining and shopping convenience to downtown residents and employees.”

The Main Las Olas project is 2.7-acre project featuring 357,000 square feet of Class A offices, a 341-unit apartment tower, high-end restaurants, chic dining establishments, retail shops, a GreenWise Market and destinations for gathering and social events. Masterfully designed to integrate business, living and commerce, the project redefines the city’s epicenter. Stiles Construction is the general contractor and Stiles Realty is handling commercial leasing of the office and retail.


“This project is set to transform the central business district on Las Olas by creating a place where people can live, work, create, shop, dine and entertain,” said Robert Breslau, Chief Development Officer of Stiles. “Having a high-quality organic grocer at The Main Las Olas not only brings a convenient and healthy dining and shopping option to the local community, but also significantly enhances the walkability of downtown for residents and office workers.”

The GreenWise Market lease comes on the heels of recently announced office pre-leases with law firms Akerman LLP and Berger Singerman LLP, and diversified holding company BBX Capital for a total of 85,000 square feet. These leases combined with GreenWise brings the preleasing total to approximately 115,000 square feet since the project’s groundbreaking.


Fort Lauderdale Mayor Dean Trantalis commented, “This is a thoughtfully planned project the whole city can be proud of. The addition of a GreenWise Market will truly help to serve the thousands of current and future residents and employees surrounding Las Olas and further the urban feel of our downtown by increasing walkability and reducing traffic on the streets.”

The Main Las Olas office tower is distinguished by a progressive commercial design from award-winning architect Cooper Carry, featuring a contemporary curtain wall pointing skyward with 12-foot floor-to-ceiling vision glass along the exterior. The offices are planned to feature 10-foot ceilings, a first for Class A office buildings in Fort Lauderdale.

The residential tower will be distinguished by a progressive design and expansive amenities to create an urban living environment that captures the energy of Las Olas. Offering studios, one-, two- and three-bedroom apartment homes ranging from 600-1,400 square feet, each unit offers gourmet kitchens with chefs’ islands, stainless steel appliances, luxury plank flooring, quartz countertops and keyless entry. The addition of the GreenWise Market will provide The Main Las Olas residents with direct access via an elevator to the entrance of the grocery store, making daily shopping, quick bites or last-minute items for a night of entertaining simple and easy.

The Main Las Olas project is conveniently located just four blocks from Brightline’s Fort Lauderdale station. Brightline offers direct, nonstop, rail service from Fort Lauderdale to downtown Miami to the south and downtown West Palm Beach to the north, with planned future service to Orlando. A stop on Fort Lauderdale’s Sun Trolley system is directly in front of The Main Las Olas office tower, offering door-to-door access to the Brightline station. Tri-Rail Shuttle stops are also located less than a block away from the property, offering intermittent stops to downtown Miami and West Palm Beach.




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