Global Luxury Brand Renews, Expands To More Than 30,000 SF

Apr 10, 2018 No Comments by

East End Capital announced fashion leader LVMH has expanded and renewed its lease at 100 Biscayne Boulevard.

LVMH is a global and recognized leader in high-quality products, which employs about 125 people in its Miami office.

This adds to the leasing velocity at the building, which has achieved more than 100,000 square feet since East End’s acquisition.  The New York Times and Lee, Hernandez, Landrum, Carlson Attorneys at Law have also re-signed leases at 100 Biscayne. In addition, the following companies have signed new leases over the last six months:

  • Hublot — A Swiss luxury watchmaker known for its ability to create timepieces which combine tradition and innovation.
  • GreenRoom Agency — An integrated PR, branding, and digital marketing agency with a focus on connecting innovative brands to relevant audiences.
  • Haku — A state-of-the-art technology platform that works with firms to host events.
  • Buta Investment Group — A venture firm with a focus in Miami’s food and beverage business; currently behind the anticipated Buddah Bar.

East End Capital purchased the building in 2016 and is investing more than $10 million to reposition the 310,000 square-foot office tower, which boasts spectacular views across Bayfront Park all the way to Miami Beach and beyond, as the office space of choice for innovative and creative businesses.


“LVMH’s long-term commitment and expansion is a testament to East End Capital’s vision for 100 Biscayne and its planned upgrades,” said Cushman & Wakefield Managing Director Gordon Messinger, exclusive leasing agent for 100 Biscayne who negotiated the new and renewed leases. “100 Biscayne’s central location in the heart of Downtown Miami and upcoming improvements are in-line with what tenants in the creative, technology and innovation space are looking for in office space.”

Currently, 100 Biscayne is occupied with diverse tenants representing architecture, media, luxury goods, law and telecommunication industries. Other prominent tenants include Bulgari, Luxottica and global architecture firm Zyscovich Architects.


“Our goal with the renovations is to build an atmosphere where Miami’s creative and commercial communities can collaborate and flourish. These companies are representative of the tenancy we are hoping to attract and retain,” said Marc Gitto, Managing Director at East End Capital.

Upgrades to 100 Biscayne began in the spring of 2017. So far, pre-built offices and renovated bathrooms and corridors have been completed. Additional work currently underway entail a new lobby and streetscape façade, as well as a new amenity space for tenants that will include a conference and fitness center.  All renovations are expected to be completed by the summer of 2018.




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